Frieze London Chauffeur Hire
VIP previews, gallery dinners and a Mayfair hotel circuit - plus the occasional sealed crate to move safely between fair and gallery.
Frieze - the day at a glance
All prices shown are indicative lead-in fares for the vehicle named and are subject to change - your final quote is confirmed in writing at the time of booking.
Arrival and access at The Regent's Park
Inner Circle access timed around fair openings. Loading liaison with gallery technicians.
- Where the car sets down
- Regent's Park perimeter - the Outer Circle set-down points, walking distance to the fair entrances.
- Where it waits
- Cars hold in Marylebone or St John's Wood; the Outer Circle does not permit standing vehicles.
- What travels with you
- Catalogues, and occasionally purchased works - which need proper handling, not a boot.
A typical Frieze day with K2
- 10:45Collection
Mayfair or Marylebone hotel pickup for the VIP preview.
- 11:15Set-down
Outer Circle point closest to your entrance.
- AfternoonGallery hops
Frieze Masters, Mayfair gallery visits and collector lunches.
- EveningOpenings
Private views across Mayfair, Fitzrovia and the East End.
Vehicles for Frieze
Mercedes V-Class for art-handling friendly transport
Up to six guests in individual rear seats, with room for kit and hampers.
Two to three guests, two cases. Our standard executive car.
Three to four guests, deep boot, and the right car for grass parking.
All prices shown are indicative lead-in fares for the vehicle named and are subject to change - your final quote is confirmed in writing at the time of booking.
Why guests at Frieze travel with K2
- 01Climate-controlled vehicles for smaller acquisitions
- 02Multi-stop runs between Regent's Park, Cork Street and the West End
- 03Airport returns to private terminals at Farnborough and London City
Things worth knowing
- Frieze and Frieze Masters sit at opposite ends of Regent's Park - the walk between them is longer than it looks.
- Frieze week is a city-wide programme; collectors typically need the car for gallery visits and evening openings, not just the fair.
- Purchased works travel with specialist art handlers, not in a passenger car - we can coordinate the timing with your shipper.
Frieze chauffeur hire - frequently asked questions
Where does the car stop for Regent's Park, and can it wait?
At the Outer Circle set-down points nearest your entrance. The Outer Circle does not permit standing vehicles during the fair and enforcement is active, so the chauffeur sets down and stages in Marylebone or St John's Wood, a few minutes away, returning on your call. That is faster than any attempt to hold on the perimeter.
How far apart are Frieze London and Frieze Masters?
Far enough that most people underestimate it - they sit at opposite ends of Regent's Park, and the walk between them across the park takes a good fifteen to twenty minutes. Guests doing both in a day usually have the car reposition between the two entrances rather than crossing on foot, particularly in October weather.
Can you transport works I buy at the fair?
No, and you should be wary of anyone who says yes. Works sold at Frieze are released through the fair's own logistics and specialist art handlers, with condition reporting, packing and insurance. What we do is coordinate: we time your movements around handler collections and can run you to a shipper, gallery or storage facility as part of the day.
Is Frieze week only about the fair?
Not for collectors. The fair anchors a city-wide week of Mayfair and Fitzrovia gallery openings, auction previews at the major houses, collector lunches and East End private views, mostly in the evenings and mostly across central London. Hourly hire across the week is the norm; a single fair transfer covers a fraction of the movement.
What does a day-rate booking for Frieze include, and when is a single transfer enough?
A day-rate booking keeps the same chauffeur and the same vehicle with you for the whole of Frieze - the car holds your coats and kit, there is no waiting charge, and an overrun simply extends the agreed hours. A single transfer suits guests attending one session with a firm finish time. Lead-in pricing for Frieze London starts at £150 in the Mercedes V-Class; day hire is quoted on the hours and vehicle you need. All prices shown are indicative lead-in fares for the vehicle named and are subject to change - your final quote is confirmed in writing at the time of booking.
Which vehicle actually suits Frieze, rather than which is most expensive?
Mercedes V-Class for art-handling friendly transport Bear in mind what travels with you: catalogues, and occasionally purchased works - which need proper handling, not a boot. The Mercedes V-Class is our recommendation here. Tell us the passenger count, the luggage and whether anyone is in formal dress, and we will specify the car on that basis rather than upselling you into a larger one you do not need.
What does your chauffeur know about Regent's Park, NW1 that an app driver will not?
Inner Circle access timed around fair openings. Loading liaison with gallery technicians. Our drivers are briefed on the approved set-down (regent's park perimeter - the outer circle set-down points, walking distance to the fair entrances) and on where the vehicle may legally hold between drop-off and collection. That briefing is the difference between a car that meets you and a car that cannot reach you.
Can you collect guests from several addresses and run more than one car for Frieze?
Yes. Multi-pickup and multi-vehicle work is routine for Frieze: we plan the route so the whole party arrives together, run two or three cars in convoy where needed, and give you one dispatch contact and one booking reference for all of them. Convoy work is quoted per vehicle rather than at the lead-in fare, and is confirmed in writing before the day.
Other arts & fashion dates in the calendar
Five days, dozens of shows, and a 20-minute window between one venue's finale and the next. Daily-rate chauffeurs keep schedules intact.
Red carpet at the Royal Festival Hall, after-parties across Mayfair. We turn out an immaculate car and a chauffeur in black tie.
Press junkets at Claridge's, premieres on the South Bank and after-parties in Soho - all on a 15-minute swap.
Reserve your Frieze chauffeur.
We hold limited capacity for Frieze. Reserve early to lock in your driver and vehicle.